Compare American Family vs. Progressive Auto Insurance in 2021

When comparing American Family vs. Progressive auto insurance companies, you’ll find that American Family offers cheaper rates. While both companies have similar coverages and discounts, Progressive auto insurance has better financial ratings and higher customer claims satisfaction. Comparing American Family vs. Progressive car insurance against local providers in your area is the easiest way to decide which is the best insurance option for you.

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Sara Routhier, Managing Editor and Outreach Director, has professional experience as an educator, SEO specialist, and content marketer. She has over five years of experience in the insurance industry. As a researcher, data nerd, writer, and editor she strives to curate educational, enlightening articles that provide you with the must-know facts and best-kept secrets within the overwhelming world o...

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Cynthia Lanctot is an insurance professional with ten years of industry experience. Cynthia is licensed in several states, and holds an associate in claims law, as well as a bachelor’s degree in English. Cynthia’s experience includes the New England and Northeast states. She currently works as a liability claims professional and an occasional online contributor.

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Reviewed by Cynthia Lanctot
Licensed Agent

UPDATED: Aug 3, 2021

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A Concise Overview

  • American Family has lower rates than Progressive
  • American Family has more discount opportunities than Progressive
  • Progressive has been rated better by A.M. Best

American Family and Progressive offer auto insurance coverages to drivers of all ages. American Family has lower rates, but Progressive has better financial ratings.

Comparing American Family vs. Progressive car insurance will help you decide which company best fits your budget. Read our auto insurance company review to learn more about how these two companies stack up in terms of rates, discount offerings, and financial strength.

Want to compare more than just American Family vs. Progressive auto insurance? Enter your ZIP code above to get free auto insurance quotes from the insurance companies near you.

American Family vs. Progressive: What are their annual rates?

Comparing affordable American Family vs. Progressive auto insurance rates will help you find the most economical option. The following chart shows the annual rates for American Family and Progressive auto insurance based on age.

American Family vs. Progressive: Average Annual Rates by Age
AgeAmerican Family Average Annual RatesProgressive Average Annual Rates
20$1,931$2,287
30$1,294$1,585
40$1,220$1,587
50$1,009$1,558
60$941$1,485
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As you can see, American Family has lower rates than Progressive, and rates decrease as drivers age. However, rates can vary by age, gender, and even where you live, so keep reading to learn more about what these companies have to offer.

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American Family vs. Progressive: What coverages are available?

Auto insurance companies let customers create customized policies by selecting specific coverages. American Family and Progressive provide similar coverage options with a few differences.

Coverages offered by both American Family and Progressive include:

  • Bodily injury liability
  • Property damage liability
  • Medical payments
  • Personal injury protection
  • Uninsured/underinsured motorist
  • Collision
  • Comprehensive
  • Rental car reimbursement

In addition to these basic coverages, American Family provides GAP insurance and accidental death and dismemberment coverage. Additional coverage options offered by Progressive include loan/lease payoff and rideshare insurance.

American Family vs. Progressive: Who offers the best auto insurance discounts?

Comparing American Family vs. Progressive auto insurance company discounts can help you determine which company provides the most savings. Customers can combine these discounts to lower their monthly rates.

American Family auto insurance discounts include:

  • Good student discounts
  • Multi-policy discounts
  • Multi-vehicle discounts
  • Safety feature discounts
  • Good driver discounts
  • Student away at school
  • Advanced purchase

Progressive auto insurance discounts include:

  • Good student discounts
  • Student away at school
  • Multi-policy discounts
  • Multi-vehicle discounts
  • Pay in full

In addition to these discount opportunities, customers can also save through insurance bundles. You can bundle your auto insurance with other types of coverage, such as life and homeowner’s insurance with either your American Family car insurance or your Progressive car insurance coverage.

American Family vs. Progressive: Which company has stronger financial and customer ratings?

Credit rating agencies review and rate insurance companies based on financial strength. These ratings determine the likelihood that the company will provide a payout when customers file a claim.

American Family has been rated an A by A.M. Best and S&P and an A1 by Moody’s. These are solid ratings and determine that American Family will usually provide a payout when customers file a claim.

Progressive has been rated an A+ by A.M. Best, an Aa1 by Moody’s, and an AA by S&P. These are superior ratings and indicate that the company has excellent financial strength.

While Progressive has been rated better than American Family by all three agencies, these ratings still show that both companies are financially capable of paying out on claims.

The Better Business Bureau (BBB) and the National Association of Insurance Commissioners (NAIC) review complaints made about insurance companies. At the time of this comparison, the BBB has received 162 complaints about American Family over the past three years.

The American Family insurance complaint index ratio by the NAIC is 1.35, indicating more complaints than similarly-sized competitors.

The BBB has received 3,033 complaints about Progressive during the past three years. According to the NAIC, Progressive has a complaint index ratio of 1.05, indicating slightly more complaints than competitors of a similar size.

While American Family has received fewer complaints, Progressive is a much larger company. Progressive’s lower complaint index ratio shows that the company has greater customer satisfaction.

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American Family vs. Progressive: Do they provide roadside assistance?

Most auto insurance companies offer roadside assistance to customers. American Family and Progressive both offer roadside assistance that includes:

  • Towing
  • Gas delivery
  • Tire change
  • Battery service

Customers can add the American Family Insurance towing service to an existing policy for $10 to $20 per year. To request assistance, call the American Family Insurance phone number at 1-800-692-6326.

Progressive includes roadside assistance with collision and comprehensive coverage in most states. Customers can request this service by calling the Progressive auto insurance phone number at 1-800-776-2778.

When comparing auto insurance rates, remember that adding roadside assistance might increase your American Family or Progressive auto insurance quotes.

American Family vs. Progressive: Do they have mobile apps?

Customers can access the American Family and Progressive mobile apps on most devices. Customers can use their American Family or Progressive auto login to access digital ID cards, manage policies, make payments, and request roadside assistance.

American Family vs. Progressive: Where are they located?

Customers can manage their policies online, but most auto insurance companies still have some physical offices. American Family and Progressive have multiple offices located around the country.

The American Family Insurance headquarters are in Madison, WI. The company has additional offices in the following cities:

  • Denver, CO
  • Eden Prairie, MN
  • Phoenix, AZ
  • St. Joseph, MO
  • St. Louis, MO

Progressive’s headquarters are located in Cleveland, OH. Customers can visit the company’s physical locations in the following cities:

  • Austin, TX
  • Colorado Spring, CO
  • Phoenix, AZ
  • Sacramento, CA
  • Tampa Bay, FL

Most customers won’t need to visit any of these offices, but they are available if customers desire face-to-face interaction with a representative.

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American Family vs. Progressive Auto Insurance: The Bottom Line

Our review shows American Family Insurance has lower rates than Progressive, making the company the better choice for budget-conscious customers. However, Progressive auto insurance has better financial ratings and customer claims satisfaction.

Remember, your individual auto insurance rates will vary based on your age, gender, driving record, and ZIP code, so shop around before you buy American Family vs. Progressive auto insurance.

Start here with our free comparison tool. Enter your ZIP code below to get free car insurance quotes from local companies today.

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